Inception at Sea is the first ever fully chartered Spring Break cruise, brought to travel enthusiasts within the college and young professional demographic by StudentCity and Whet Travel. It is a culmination of the Spring Break experience that StudentCity has brought to 400,000+ college student travelers since 1987, combined with the oceanic experience that Whet Travel has provided since 2004 for over 18,000 people on the Groove Cruise, the world’s largest floating dance music festival. Together, these travel industry leaders are bringing StudentCity’s Inception Music Festival to the high seas in 2016 from Miami to the Bahamas.
Global media coverage for both groups: The Travel Channel, NY Times, DJ Mag, CNN, FOX, SIRIUS|XM, MTV, Huffington Post, Toronto Star, Billboard and many more. Past artists have included Hardwell, Deadmau5, Benny Benassi, Tiesto, Afrojack, Dmitri Vegas & Like Mike, Diplo, Oliver Heldens, Sidney Samson, Carnage, Nicky Romero, Will Sparks, Darude, Mark Knight, Nervo, Thomas Gold, and many more.
3-4 days of up close and personal artist and fan engagement aboard our ships, sharing brand experience and storytelling has proven to be an extremely powerful, ROI generating opportunity for partners on all our cruise festival excursions. We're adding live streaming and hi speed content sharing wifi connectivity, so we're excited to have your brand be the next success story.
Where: Cruise Ship out of Miami to The Bahamas
When: March 2016, Annually
Target Market: US Colleges and Universities
Demographics: 21-26, 85% 21+, 55% Female, Love EDM, Adventure Vacation Seeker, Active Across All Social Media Platforms, Style Conscious, Active In Nightlife and Greek Campus Life
Attendance: 2,400 for 72 hours
Reach: 40 Million on Facebook and Twitter alone + Over 1 Million Unique Emails; Coverage in dozens of media outlets
Partnership Opportunities: Print, TV, Digital, Social, On-Site, Experiential, In-State-Room PlacementInception at Sea Partnership Deck Contact Us About this Opportunity